Next, you need to design and build the blog to give your visitors a great experience. While you could code the website from scratch, it’s a resource-intensive and time-consuming process. Hiring a developer will result in a more polished product, but that comes at a high cost. If you’re just starting out, it’s quicker and easier to use a drag and drop website builder or dedicated blogging platform.
Use a blogging platform
Using a popular blogging platform like WordPress or Drupal is an easy way to get a blog up and running quickly as they come with many of the tools you need to market your website. As with web hosts, many blogging platforms allow you to purchase a domain name through their interface.
Use a website builder
There are many website builders out there like Weebly, GoDaddy, Squarespace, and HostGator. These website builders usually offer a drag-and-drop interface, so you can quickly create your own website even if you have no coding experience.
If you want (and have the budget), some of these platforms allow you to hire a professional website designer to create your blog.
Apply your brand standards
After you have clarity about your brand identity, you need to turn it into tangible assets that can be shared on your website, social media, and other channels you use to interact with your ideal audience. You need to think about the color palette, font specs, and logo that you want readers to associate with your blog. Both website builders and blogging platforms offer you a wide variety of themes.
Themes are design wireframes that include page layout, colors, typography, background, headers, footers, etc. Themes help you give your blog a consistent look and feel. Most modern themes are mobile-friendly, so you don’t have to worry about how your blog will look on all devices.
You can choose a theme that fits your brand design and you’re good to go. Since you can customize these themes, it shouldn’t be difficult to make them match your brand identity.
The one thing to remember when creating your blog is that you won’t get it right the first time. Publish a first version of your blog and keep experimenting with the design to see what works.
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