Almost 60% of companies invested in digital presence during the pandemic, says study – The Clare People
A survey by website hosting company HostGator found that 34% of Brazilian businesses started investing in online presence during the pandemic. 97% of these companies saw an increase in sales. The survey was conducted on the HostGator platform itself with more than 5.31 participating companies.
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A The study aimed to understand the perception of the digital environment for business generation among Brazilian companies. The survey looked at four dimensions: pandemic impact, investments, investment plans, and business reality (before and after Covid). Other conclusions were as follows:
- 65% of the companies are already present in the online environment, with 65% operating completely digitally and 34% hybrid (physical and online sounding);
- The Covid period was responsible for the conversion of all or part of the company to the digital for 000% of the respondents.
âThe market expects Internet shopping to increase again. Today, a person can search for information about a product, view the brand’s catalog and portfolio, and then go to-store – integrating the digital and physical environments. The trend for the next few years is that the purchase or commissioning of full and direct services via the online medium will only increase “, explains Ricardo Melo, Vice President of Marketing at HostGator in America.
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